Productside Resources
The Go-To-Market Pack for Product Managers
Effective product launches require effective communication. Go-to-Market should start early with strong communication and alignment with stakeholders, followed by the use of beta testing to gather valuable feedback. The Go-to-Market Pack guides product managers on the most important points needing communication to empower stakeholders and to have a successful product launch.
Productside Resources
The Go-To-Market Pack for Product Managers
Effective product launches require effective communication. Go-to-Market should start early with strong communication and alignment with stakeholders, followed by the use of beta testing to gather valuable feedback. The Go-to-Market Pack guides product managers on the most important points needing communication to empower stakeholders and to have a successful product launch.
What's Inside
- Template 02: Stakeholder Alignment
The ability to influence without authority, to motivate both peers and executives, can be tricky. Get started by learning the lay-of-the-land with our tool. - Template 19: Product Readiness Testing
Betas are opportunities to gather feedback, make data-driven decisions, and improve the product based on user input. - Template 20: Go-to-Market Enablement
A well-communicated launch that begins with a simple and short read-out helps product managers build momentum, generate excitement, and achieve buy-in from key stakeholders.