Product Management Knowledge Hub

Agile software development has transformed how we approach software product development. It has delivered some enormous benefits for efficiently delivering software products to the market but oftentimes the strategic thinking of Product Management has been overlooked. The practice of Agile Product Management is integrating traditional Product Management concepts into organizations doing Agile development. In order…

What is Agile Product Management with Scrum? Agile is a development methodology which prioritizes creating a small ‘slice’ of a product and having a look to see if what was developed works before starting on the next slice of product. Agile is excellent for developing software products. Agile comes in many flavors, such as Scrum,…

It’s a question we hear all the time… What is a MRD? So we created this guide to help individuals, teams and companies answer that question. What is a MRD? An MRD or Market Requirements Document, is a document outlining the needs of customers and helps you create a plan to meet those needs. Developing…

It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. Product Management Glossary: A Guide for PMs We created this guide to help individuals, teams and companies answer the question: What is Product Management? If you can successfully understand,…

It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. The simplest way to answer this question is to dive into the Product Manager role. Product Manager Job Description: The Product Manager is responsible for the product planning and…

What is a Product Manager? The Product Manager is responsible for delivering a differentiated product to market that addresses a market need and represents a viable business opportunity. A key component of the Product Manager role is ensuring that the product supports the company’s overall strategy and goals. Product Manager Duties A key component of the Product…

What is Product Marketing? It’s a question we hear all the time… What is a Product Marketing Manager? So we created this guide to help individuals, teams and companies answer that question.   Product Marketing is the process of creating demand for products through effective positioning, messaging and marketing programs. Quality product marketing will lead…

  What is a Product Owner? The primary responsibility of an Agile Product Owner is to represent the customer to the development team. Product Owner Responsibilities include: The Product Owner Role is an essential member of any agile scrum team. What is a Business Analyst? Business Analyst: While the role of Business Analyst varies widely from company to company, in the…

What is a PRD? Simply stated, a PRD or Product Requirement Document defines how a product will address the customer needs as identified in the Market Requirements Document. You’ve come a long way. You know your customers, their problem, and when and why they have it. You’ve documented or communicated this information to your development team, so now it’s…

Product Manager skills are most easily broken down into categories – different drawers of your tool box, if you will. Product Managers rely heavily on a wide range of skills to cope with their complex jobs. Due to the diversity of what companies ask Product Managers to do in a day, the range of skills…

Why Every Product Manager Must Become an AI Product Manager The dirty little secret is out, AI is no longer a specialization but a fundamental aspect of product management. Those who recognize this reality and proactively adapt their skills will be well-positioned to thrive in the AI-driven future of their profession. The time for every…

It’s a question we hear all the time… What is a Digital Product? So we created this guide to help individuals, teams and companies answer that question. What is a Digital Product? Before we talk about Digital Product Management and the role of a Digital Product Manager (DPM), let us first define a digital product. Digital products…

Learning how to price a product is more art than science. Product pricing often involves gauging market demand, competitive landscape, and consumer perception. An effective pricing strategy can significantly influence how a product is received in the market, directly impacting a company’s profitability and brand positioning. We created this pricing strategy guide to help individuals,…

It’s a question we hear all the time… What is a Beta Program? So we created this guide to help individuals, teams and companies answer that question. What is a Beta Program? A Beta Program is a set of tests designed to determine if a completed product fulfills the value proposition that it was designed to deliver.…

  What is a Go-to-Market Strategy? Go-to-market strategy is the approach and plans you use to succeed in the market and ensure your product is as successful as possible both short-term and long-term. Taking a product to market has a lot of moving parts, think of the go-to-market strategy as the marketing perspective you need to…

Product Marketing Plan A Product Marketing Plan describes the ongoing steps to continue generating market excitement and awareness for your product after the product launch is complete. The goal of the product marketing plan is to create and maintain a high level of interest in your product, which leads to meeting your sales and profit goals. A great product marketing plan considers…

Executing a full product lifecycle is a unique challenge for businesses and requires strategic planning and decisive action. One of the key stages in a product lifecycle is the product end-of-life (EOL). There are various ways to execute an end-of-life product plan; nevertheless, an EOL product always requires careful consideration and proactive management. For this…

A product launch is a pivotal moment that determines the trajectory of a new product in the market. Whether it’s a new piece of tech, equipment, a new app, or a new service, a strong product launch plan plays a critical role in capturing the attention of your target market as well as ensuring initial…

  What is a Product Roadmap? A Product Roadmap documents the planned changes for product strategy, direction and features over a given time frame. Products evolve over time and Product Managers need to get agreement on how the product should evolve. Having a roadmap is critical for getting management buy-in, project funding, and finding pilot customers who agree to…

It’s a question we hear all the time… What is Digital Product Management? So we created this guide to help individuals, teams and companies answer that question. What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion…

It’s a question we hear all the time… What is Market Research and Competitive Analysis? So we created this guide to help individuals, teams and companies answer that question. What Does Market Analysis Mean? Market Analysis includes market research and competitive analysis. Market research is the way in which Product Managers gather information about customer needs and market…

What is market segmentation? What is customer segmentation? Are they the same? What is Market Segmentation? In business, market segmentation determines who is in your target market – and who is not. When utilizing market segmentation you look at all the people who could buy your product and decide how to break them up into groups that…

What is Product Differentiation? Product differentiation strategy helps Product Managers answer these key questions “Why should a targeted customer buy my product?” and “How can I make my product stand out from the rest?” Product differentiation strategy helps Product Managers answer these key questions “Why should a targeted customer buy my product?” and “How can I…

What is Product Management? A Guide for Individuals, Teams, and Companies It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. We created this guide to help individuals, teams, and companies answer the question: “What is Product Management?” If…

It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. What is Product Operations (ProdOps)?Product Operations, or “ProdOps,” refers to several common product management processes that have been consolidated into a centralized team to achieve operational efficiencies and scale…

It’s a question we hear all the time… What is Product Positioning Strategy? So we created this guide to help individuals, teams and companies answer that question. What is Product Positioning? Product positioning is planning for how people in the market will think about your product. And, remember that your product has a life of its…

  What Is Product Vision? A Product Vision (also referred to as a product vision statement) is most simply known as describing the essence of your product. Used correctly, a Product Vision can do a lot more. We’ve all heard of the corporate vision, so what makes the product vision so important? Quite simply without…

What Is Product-Market Fit? “Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen Countless companies have put together great teams, who built great products that never found the success they anticipated. Why? Because they weren’t rigorous enough at establishing product-market fit, which is what we are…